Reach the right customer, At the right moment.
Met Odoo Marketing centralize email marketing, SMS campaigns, marketing automation, social media, and events in one integrated platform. Work with up-to-date CRM data, automate customer communication, and measure the impact of each campaign from a single environment.
Smarter marketing, fully integrated
Marketing works best when all the data comes together. With Odoo Marketing Do you use the same customer data as CRM, Sales, Website, E-commerce, and Helpdesk. This way, you build targeted campaigns based on real-time information, without exporting data or linking different tools.
From lead generation and newsletters to automated customer journeys and events: everything is managed from one central platform.
What's in it this module.
Email Marketing
Design professional newsletters with a user-friendly drag-and-drop editor, personalize your communications, and track open and click-through rates in real-time.
Marketing Automation
Automate complete customer journeys based on behavior, interests, or actions. Automatically send follow-up emails, reminders, or offers without manual intervention.
SMS Marketing
Reach customers quickly with targeted SMS campaigns for appointments, promotions, reminders, or important updates.
Social Marketing
Manage your social media channels from one platform. Schedule posts, publish content, and analyze your campaign performance.
Events
Organize training sessions, webinars, or events with online registrations, attendee management, and automated communication.
Segmentation
Create target audiences based on CRM data, purchases, interests, regions, or customer behavior and send relevant communication to the right people.
FAQ
Does Odoo Marketing work with CRM?
Yes. Leads, customers, and opportunities are automatically synchronized. You build campaigns based on current CRM data and track results directly within your sales process.
Can I automate marketing?
Yes. Odoo Marketing Automation automates entire customer journeys. Think of welcome emails, follow-ups after a quote, reminders, lead nurturing, or reactivation campaigns.
Does Odoo also support SMS campaigns?
Yes. In addition to email, Odoo also supports SMS marketing. Ideal for appointments, reminders, promotions, and time-sensitive communication.
Can I replace my current mailing software?
In many cases, yes. Odoo offers extensive functionalities for email marketing, automation, segmentation, and reporting, which means many companies no longer need a separate marketing tool.
Can existing contacts be migrated?
Yes. Scapta guides migrations from platforms including Mailchimp, Brevo (Sendinblue), HubSpot, ActiveCampaign, and other marketing platforms. Contacts, segments, and historical data are carefully transferred.
Is Odoo Marketing suitable for small SMEs?
Absolutely. You can start small with simple newsletters and gradually expand to marketing automation, lead nurturing, social media, and events as your organization grows.
Take the step towards smarter marketing today.
Contact Scapta and discover how we can help you switch to Odoo Marketing Smooth and carefree guidance, from analysis and configuration to migration, training, and support.
