{"id":12604,"date":"2025-09-29T14:29:17","date_gmt":"2025-09-29T12:29:17","guid":{"rendered":"https:\/\/scapta.com\/?p=12604"},"modified":"2026-06-08T14:57:57","modified_gmt":"2026-06-08T12:57:57","slug":"liof","status":"publish","type":"post","link":"https:\/\/scapta.com\/en\/klanten\/liof\/","title":{"rendered":"The success story of LIOF and Microsoft Dynamics 365 Customer Insights"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>How do you ensure marketing is truly personal and efficient? LIOF found the answer with Microsoft Dynamics 365 Customer Insights. By intelligently consolidating customer data, they now have a complete customer view. This means better targeting, smarter communication, and campaigns that connect seamlessly from email to events.<\/em><\/strong> <strong><em>Discover it here!<\/em><\/strong><a href=\"https:\/\/scapta.com\/en\/microsoft-dynamics-365-customer-insights\/\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"From email to event \u2013 LIOF&amp;#039\u2019s success story thanks to Microsoft Dynamics 365 Customer Insights\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/M72NhHczrSo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/scapta.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Making marketing personal and efficient can be quite a challenge, especially when working with multiple separate tools. Previously, LIOF used separate systems like Mailchimp for email and Eventbrite for events. This meant a lot of manual work and a fragmented overview of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to <strong>Microsoft Dynamics 365 Customer Insights<\/strong> has there been any change in that. By consolidating all customer data and <strong>Automate customer journeys<\/strong>, LIOF has a complete overview of its clients and the marketing process can largely be automated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What this means in practice: emails now only need to be prepared. Everything else runs automatically: from email to event campaigns align perfectly without manual intervention. The result is more time savings and less susceptibility to errors!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this approach, LIOF demonstrates that marketing can be not only personal but also fully automated and transparent. One integrated system replaces the jumble of separate tools and gives marketing teams the space to focus on strategy and creativity instead of operational work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion:<\/strong><br>Marketing automation is no longer a thing of the future. An example for every organization that wants to work smarter and be more customer-oriented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Would you also like to work with Microsoft Dynamics 365 Customer Insights? Let Steven at Scapta know!\u00a0<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"row\"  id=\"row-1856753903\">\n\n\n<\/div>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7562-o1\" lang=\"nl-BE\" dir=\"ltr\" data-wpcf7-id=\"7562\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/12604#wpcf7-f7562-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact Form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/12604#wpcf7-f7562-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"7562\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"nl_BE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f7562-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form-flat\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Naam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"Naam\" \/><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"Voornaam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"First name\" value=\"\" type=\"text\" name=\"Voornaam\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"tel\" name=\"Phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"What topic would you like more information about?\" name=\"Message\"><\/textarea><\/span>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-360\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-360\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to the privacy statement<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n\t<p><div id=\"cf7sr-6a5415d402eeb\" class=\"cf7sr-g-recaptcha\" data-theme=\"light\" data-type=\"image\" data-size=\"normal\" data-sitekey=\"6Ld_9L8ZAAAAAKe_bTSg-Mr9jnkP25VHaSfHDsXf\"><\/div><span class=\"wpcf7-form-control-wrap cf7sr-recaptcha\" data-name=\"cf7sr-recaptcha\"><input type=\"hidden\" name=\"cf7sr-recaptcha\" value=\"\" class=\"wpcf7-form-control\"><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner button\" type=\"submit\" value=\"send\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>Hoe zorg je ervoor dat marketing \u00e9cht persoonlijk en effici\u00ebnt wordt?&nbsp;Bij LIOF vonden ze het antwoord met Microsoft Dynamics 365 Customer Insights. Door klantdata slim te bundelen hebben ze nu \u00e9\u00e9n compleet klantbeeld. Dat betekent: beter targeten, slimmer communiceren en campagnes die van e-mail tot event op elkaar aansluiten. Ontdek het hier! Marketing persoonlijk en [&#8230;]\n","protected":false},"author":1,"featured_media":11078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[175],"class_list":["post-12604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klanten","tag-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Met scapta en Business Central naar effici\u00ebnte processen en transparant beheer bij Broederlijk Delen<\/title>\n<meta name=\"description\" content=\"Broederlijk Delen koos voor scapta en Microsoft Business Central voor de optimalisatie van hun werking. 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